Small business · Case study
cubcozycrafts.com
Printable baby and toddler treasures, designed by a new dad.
The problem
Why this needed to exist
CubCozyCrafts began during my family's first year with our daughter. We went looking for trackers, milestone cards, and nursery art that felt warm and personal, and most of what we found was either generic, hard to print, or designed to be photographed once and forgotten.
So I started making them instead, and the shop grew out of the printables we actually used at home.
What I built
The product
The shop sells nursery wall art sets, baby milestone cards, a newborn care log for feeding, sleep, and diaper tracking, a postpartum planner, baby shower games, and cultural celebration packs including My First Diwali, Baek-il, and Okuizome, all in a consistent soft watercolor woodland style.
The cubcozycrafts.com site is the storefront: collections, featured favorites, our story, and honest answers about how buying and printing works. Checkout happens on Etsy, where buyers already have accounts and purchase protection.
How it works
Under the hood
Every product is an instant-download PDF, designed for home printers and everyday paper. After checkout on Etsy the file is ready immediately; there is no shipping and no waiting.
The site itself has no checkout and collects nothing. It exists to show the work properly and answer questions, then hands off to Etsy for the transaction.
Results
Where it stands
- 13 listings live, from $4.95 to $7.95, across art, milestones, trackers, and celebrations.
- Cultural celebration packs for Diwali, Baek-il, and Okuizome alongside seasonal collections.
- A full storefront site with collections, story, and FAQ supporting the Etsy shop.
- Built and run solo, in the margins of a newborn's first year.